A Gifted feasibility study is a qualitative research process that usually addresses your organisation’s readiness to mount a capital fundraising campaign. It’s based on a series of confidential, behind the scenes interviews with a cross-section of your organisation’s leaders, givers, influential friends, staff members and other prospective supporters.
In some respects, the study can be regarded as a visit to your organisation’s most respected and valued supporters to seek the benefits of their wisdom, before you embark upon a major venture. The combination of the influence that these supporters might have on key prospects and their willingness to use what affluence they have, to help realise the vision, is a critical factor. When directly engaged through a study, often their access to others with these qualities helps open doors that have previously been considered inaccessible.
Your study needs to focus on two key questions:
- Where is the money? Specifically, where are the top ten gifts that could typically deliver as much as half of your fundraising target?
- Who can we ask to get it? Which people are prepared to lead by example, to make a gift themselves and ask others to join them in doing so?
Based on the information gathered, our depth of professional experience and other research data, the study report will provide you with a creative, clear and practical way forward.