Director, Marketing & Communications
I took my first steps in fundraising over twenty years ago. I’d left an account management role with a UK advertising agency and jumped into a $30 million campaign for the Sydney Children’s Hospital in Australia. It was a memorable way to cut my teeth in a new sector. Eighteen months later, the campaign reached its target and I couldn’t have asked for a better introduction to capital fundraising and the power of philanthropic giving.
Later, when I took a sideways step into Education, the skills I’d gained as a campaign manager served me really well. Training staff, co-ordinating in-house fundraising appeals and delivering student well-being programmes, often meant drawing on my experience of running capital campaigns. Although I didn’t know it at the time, I also think my degree in Theology was an early marker for the work I’m doing now. Back then, I was fascinated by what made people want to stake their life on something. Not many of our clients would describe their ambitions with quite that level of intensity, but their commitment to a particular cause is often just as compelling.
At Gifted, alongside my role as Marketing and Communications lead, I’m fortunate to be working with visionary clients; people who trust us to tell their fundraising story and have faith in our ability to help them achieve inspirational results. Whether this is about creating a powerful case for support or responding to a wider brief for a suite of capital campaign materials, our goal is always to deliver work that combines a deep understanding of the sector with professional design expertise.