Client news

Christmas at the Kennel Club Charitable Trust

Distributing £950,000 To Canine Welfare Organisations

The Trust chooses Izzy, an adorable Jack Russell Terrier, as its Christmas Campaign Ambassador.

It’s been a busy 12 months at The Kennel Club Charitable Trust. The charity has distributed almost £950,000 to canine welfare organisations and research projects across the country, all of them valued for the difference they make to dogs. As one of the largest dogs’ trusts in the country, the KCCT is widely respected for delivering major projects and forming innovative partnerships that keep tails wagging.

Making it a canine Christmas to remember

This year the Trust introduced a number of exciting new fundraising programmes that give supporters the opportunity to transform the lives of hundreds of dogs, as well as improve the health and well-being of their human companions. One of these new initiatives, Double the Pawprint, is the Trust’s first-ever matched- giving programme. A longstanding supporter of the Trust generously offered to double every donation up to the value of £100,000, by the end of December – and in so doing literally doubled the potential fundraising pot to £200,000. This means the final push to reach the £100,000 target by Christmas sits right at the heart of the Trust’s festive campaign, supported by Ricky Wilson, the Kaiser Chiefs' frontman and a big dog lover.

Double the fun with matching Christmas jumpers

In keeping with the theme of doubling the joy for dogs this Christmas, the Trust has also come up with a creative way of sharing the seasonal fun. If you’ve ever snuggled into your favourite Christmas jumper and wished you could dress your four-legged friend to match – well, now you can. The unique collection of Christmas jumpers are available from Freemans and at least 15 per cent of profit from the Christmas knits for dogs and people will go straight to the Trust’s three priority funding areas; canine science and research, medical and support dog training programmes and life-saving welfare projects.

Meet Izzy, the Trust's Christmas Campaign Ambassador

The Trust’s Christmas campaign features a feel-good festive video starring Izzy, an adorable Jack Russell Terrier. “The video is a great new addition to our Christmas fundraising and messaging,” says Trustee and former CEO of The Kennel Club, Rose Smart. “Along with Double the Pawprint and the Christmas jumper promotion, it captures why our canine friends are so special to us. It also signals what we can do to better the lives of dogs who aren’t so fortunate to feel part of the family.” You can watch the video and find out more about how you can support the KCCT's Christmas Campaign, here.

 

 

If your organisation has a major project which you think may be eligible for NLHF support, why not contact one of our Directors and request an exploratory conversation about your fundraising needs.