Gifted

Fundraising Magic - The Power of Leadership

In Episode 6, we explore how fundraising magic stems from the strength of leading by example.

Gifted Directors Amy Stevens, Andrew Day and Chris Goldie share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector.

Episode 6 | Fundraising Magic - the Power of Leadership

In this episode, we discuss how leading by example by is the single most important factor that affects fundraising success. Join the team as they explore:

• The power of the 'join me' message.
• Why leadership giving is not about the size of the gift, but the collective response made by a charity’s board and its staff.
• How to motivate leadership to not only give time, but money too.

“We know that effective leadership is fundamental to any fundraising programme or campaign,” says Andrew. “In this conversation we unpick what that means and how organisations can inspire their leaders to step up.”

Coming up

Episode 7 of Gifted Talks Fundraising goes live in June and this time tackles the topic of myth-busting. From common misconceptions about where the money is going to come from, to understanding the difference between a fundraising ‘prospect’ and a fundraising ‘suspect’, our directors shed light on the questions clients most frequently voice.

If you have an idea for a future episode or a question you’d like the Gifted team to answer, get in touch.