Fundraising Resources

Gifted Talks Fundraising Podcast 5: Communications drive your fundraising strategy

In this episode, we discuss how a Communications Plan is the 'engine room' of an effective fundraising strategy:

• Understanding what comms tools to use for each of the three fundraising platforms.
• Going beyond simply asking for money, to designing comms that foster relationships and reinforce positive responses.
• Sharing the mechanics of effective fundraising communications and how best to measure performance to build a better plan?

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 4: Who to ask for a gift, when, and for how much?

In this episode, we discuss how the Prospect Evaluation & Rating process can:

• Power your capital fundraising campaign, starting at the feasibility study.
• Prioritise your urgent asks, by assessing your givers' capacity, interest, access and propensity to make the gifts needed to win.
• Resolve how much money to ask each prospect to give.

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 3: Legacies - the extraordinary lifetime gift

In this episode, we discuss how to create a Legacy Giving programme:

• Today, 78% of UK wealth is held by 'baby boomers', with £5b forecast to be given away by 2050.
• Short-termism in fundraising planning, by putting off a proactive legacy campaign, will cost your charity many future major gifts.
• "These are the most unforgettable people you may never have met"

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 2: Planning your next Christmas/Winter Campaign

Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.

In this episode, we discuss how to turn the season of 'good cheer' into fundraising success:

• Being clear about the objectives for your Christmas Campaign.
• When is the best time to engage your prospects?
• Are Christmas Cards worth the effort?
• Keeping the engagement personal, and meaningful.

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 1: School Bursaries - fundraising that changes lives

Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.

In this episode, we discuss how the bursaries at independent schools:

• Have a powerful fundraising case.
• Are grounded in a long history of educational philanthropy.
• Not only transform the prospects for specific children, but strengthen the overall school culture.

Please send your questions or suggestions for future discussion topics to: [email protected]