Adela Appleby
Senior Fundraising Consultant
I’ve spent my 30-year career in the charity sector and love it. It’s an honour to introduce people to a cause that inspires them and a responsibility to show them the difference their gift or support makes.
I’ve worked for national and local charities starting as a sole fundraiser to leading teams and taking strategic responsibility for key developments. I’ve mostly worked for health organisations including national charities, hospices and hospital charities. As a fundraising consultant my experience extends to other causes including sport, heritage, environment, and religious.
I put donor relationships at the heart my fundraising, listening to their interests and how they want to help, explaining the impact of their support and guiding them to be part of the solution. In doing so I help organisations to effectively tell their story by creating a strong case for support and together we cultivate new donor relationships. In taking this approach, I’ve run successful capital campaigns for state-of-the-art equipment or new facilities, and secured funding for innovations and new services.
Throughout I’ve advised influential and committed volunteers including peers, politicians, lawyers and leading business people, on the most effective way to fundraise for the causes they believe in.
Alongside my role with Gifted I am the Head of Community Relationships (Fundraising) at Treetops Hospice, responsible for all income other than retail.
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