Feasibility Studies

Preparing to raise large sums of money requires a laser-like focus on finding out where gifts are likely to come from and who is best to secure them.

A Gifted feasibility study is a qualitative research process that usually addresses your organisation’s readiness to mount a capital fundraising campaign. It’s based on a series of confidential, behind the scenes interviews with a cross-section of your organisation’s leaders, givers, influential friends, staff members and other prospective supporters.

In some respects, the study can be regarded as a visit to your organisation’s most respected and valued supporters to seek the benefits of their wisdom, before you embark upon a major venture. The combination of the influence that these supporters might have on key prospects and their willingness to use what affluence they have, to help realise the vision, is a critical factor. When directly engaged through a study, often their access to others with these qualities helps open doors that have previously been considered inaccessible.

The key elements of a feasibility study

Planning and undertaking a feasibility study, whatever the size or shape of your organisation, usually involves the following tools:

Your study needs to focus on three key questions:

In addition to providing answers to timescale, milestone and resourcing questions, your Study will determine:

1 – Case for Support – do people support and believe in your vision?

2 – Money – where are the top ten to fifteen gifts that will typically deliver as much as half of your fundraising target?

3 – Leadership – which people are prepared to lead by example, make a gift themselves and ask others to join them?

"Gifted Philanthropy worked with us to understand our requirement to develop a comprehensive strategy which articulates our fundraising potential and ensure sustainable growth for the future. Konna approached this challenge with professionalism, creativity, and attention to detail, quickly developing a deep understanding of our mission and the unique needs of our supporters, tailoring the approach to maximize impact. Interviews were conducted in a professional way and Konna and the team were able to probe the views of stakeholders to gain a rounded view of our potential. Their expertise, guidance, and genuine passion for our cause were evident at every stage, which gave confidence to the team."
Julie Neal, CEO, Age UK Herefordshire & Worcestershire

"Gifted provided us with an insightful Feasibility Study which gives the Governing Body at DCGS the confidence and reassurance to press ahead with a number of ambitious fundraising plans. Participants who took part in the study really enjoyed meeting with Chris and appreciated his professionalism. We are delighted with the end results."
Clare Atkinson, Director of Development, Dr Challoners Grammar School, Deputy Chair IDPE

"By utilising an independent company to conduct a feasibility study we have gained invaluable insight into our donor community. Furthermore Chris’ experience and approach to his work made the process very smooth and he put the participants at ease. Feedback from interviewees about the process and their experience has been extremely positive."
Henrietta Carter-Mayers, Putney High School