Strategy Reviews and Development Audits
Whatever your fundraising ambitions, you need to have a strategy that details your goals, maps out your actions and provides a pathway to fundraising success.
Why review your Fundraising Strategy?
There will come a time when your existing fundraising strategy (if you have one at all) will need to be reviewed - and there are many good reasons for doing this.
Simply put, a fundraising strategy maps what funds you’ll need to meet your goals. This includes identifying what actions you need to take to generate these funds and what resources you’ll also need along the way. It provides not just the basis for your ongoing fundraising activity, but also the platform for your board to decide how much investment will be required to make things happen.
A written fundraising strategy is a dynamic document. It isn’t produced so that it can sit on the shelf and gather dust. It will naturally evolve to reflect successes and failures, manage changes in external influences and meet new challenges.
The key elements of a fundraising strategy
Whilst every fundraising strategy is unique to the organisation it serves, they all share some common elements. These are:
A complete strategy should recognise all three needs in the fundraising mix and deliver the best plan to raise funds, as and when appropriate, for each of them.
Further information
- De Montfort University
- MCC Foundation
- Middlesex CCC
- The Goldsmiths' Company
- The Kennel Club Charitable Trust
- The Lord Leycester Hospital
- The Skinners' Company
- Wakefield Grammar School Foundation
Feasibility Studies
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Strategy Reviews and Development Audits
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Strategy Reviews and Development Audits resources

The MCC Foundation
How a Fundraising Strategy Review can transform your organisation.
Finding A Way Through Your Next Fundraising Challenge
Advice For Health And Welfare
Advice For Sports And Recreation
Advice For Churches And Cathedrals
Update - Spring/Summer 2023
Read about the latest Gifted updates from Spring/Summer 2023.
Update - Autumn/Winter 2022
Read about the latest Gifted updates from Autumn/Winter 2022.
Update - Spring/Summer 2022
Read about the latest Gifted updates from Summer/Spring 2022.
Update - Autumn/Winter 2021
Update - Spring/Summer 2021
Update - Autumn/Winter 2020
Update - Spring/Summer 2020

Update - Autumn/Winter 2019

Update - Spring/Summer 2019

Update - Autumn/Winter 2018

Update - Spring/Summer 2018

Update - Autumn/Winter 2017

Update - Spring/Summer 2017

Update - Autumn/Winter 2016
How Strong Is Your ESG Policy
How Can Churches Come Back Stronger?
NHS Fundraising: Where Do We Go From Here?
Winter Webinar One: Recovery And Reslience
What can we learn from outside our sector?
Strategy Reviews and Development Audits

The Fundraising Landscape - Survey Results

How To Appoint A Fundraising Consultancy

The National Lottery Heritage Fund
Find out more
To arrange a no-obligation discussion of your fundraising needs, contact [email protected]