Campaign Management

When your organisation is preparing to do something out of the ordinary, stretching to build facilities or create new programmes, you may need to embark on a capital fundraising campaign.

This is a distinctly different method of fundraising than that used to find the funding your organisation relies upon to meet the costs of day-to-day operations. It also requires a very specific skill-set that includes objectivity, focus and persistence. Investing in the right kind of consultancy support makes the task of raising large sums of money not only more achievable, but also much quicker.

The skills you can expect from our campaign managers

When we assign a fundraising consultant to a project, their role is to reassure busy volunteer leaders that their time will be used effectively. To help you achieve your fundraising goals, you'll receive the kind of support that enhances your campaign with superb communications and presents your project as urgent, necessary and brimming with benefits.  

Your consultant will also be mindful of how your staff and volunteer team are used to working. They will quickly become familiar with your ethos and be on hand to guide capable individuals as they follow the Campaign Plan. The approach is all about becoming a solid partner; from providing the training and tools needed for success, to assisting team members as they navigate the ups and downs of any major capital campaign.

Nearly all of our fundraising consultants are volunteer leaders themselves and can demonstrate a history of giving to projects they care about. They understand, in a deeply practical way, just what an organisation’s leaders have undertaken to do and how best to work with them. This makes them far more than professional managers or administrators. They often have personal experience of the fundraising journey you are on and can appreciate both the risks and rewards of seeking to realise a compelling fundraising vision.

Running a capital fundraising campaign may not be for the faint-hearted, but with expert, insightful direction it can have a transformational impact on any charitable organisation.

The key elements of a capital Fundraising Campaign

Successful capital fundraising campaigns are built on a robust plan containing the following key components:

The key benefits

  • Raising a significant sum of money in a relatively short period of time
  • Working to a clear, coherent and comprehensive plan, based on the findings of your feasibility study
  • Building relationships with a community of leaders and givers who become more deeply invested in your project and your organisation

“We always knew that our project had the capacity to transform the Lord Leycester Hospital into a compelling heritage educational and cultural centre in Warwick” says Dr Meyer. “But convincing others securing step-change funding and approaching major givers is always more tightly focused when there’s a trusted partner by your side. We have appreciated Gifted’s professional support timely advice and lasting friendship along the way.”
Dr Heidi Meyer Master The Lord Leycester Hospital

Further information

Client assignments
  • Beds & Herts Historic Churches Trust
  • Christ Church Cathedral Dublin
  • Great St Bartholomew's London
  • Kenilworth School and Sixth Form
  • Link4Life
  • Peterborough Cathedral
  • Saffron Walden Almshouses
  • St Peter's Morley
  • The Air Ambulance Service
  • The Kennel Club Charitable Trust
  • Treetops Hospice
  • Ullswater Yacht Club
  • Warwick Independent Schools' Foundation
  • Wimbledon High School
Services list

Feasibility Studies
Campaign Management

Strategy Reviews and Development Audits
Periodic Consulting


Campaign Management resources

Case Studies

The Kennel Club Charitable Trust

How consultancy support can reinvigorate and sustain your fundraising activities.

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How To Appoint A Fundraising Consultancy

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The National Lottery Heritage Fund

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Insights Videos

Finding A Way Through Your Next Fundraising Challenge

Dippy On Tour - A Natural History Adventure

Advice For Health And Welfare

Advice For Sports And Recreation

Advice For Churches And Cathedrals


Update - Autumn/Winter 2023

Read about the latest Gifted updates from Autumn/Winter 2023.

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Update - Spring/Summer 2023

Read about the latest Gifted updates from Spring/Summer 2023.

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Update - Autumn/Winter 2022

Read about the latest Gifted updates from Autumn/Winter 2022.

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Update - Spring/Summer 2022

Read about the latest Gifted updates from Summer/Spring 2022.

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Update - Autumn/Winter 2021

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Update - Spring/Summer 2021

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Update - Autumn/Winter 2020

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Update - Spring/Summer 2020

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Update - Autumn/Winter 2019

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Update - Spring/Summer 2019

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Update - Autumn/Winter 2018

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Update - Spring/Summer 2018

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Update - Autumn/Winter 2017

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Update - Spring/Summer 2017

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Update - Autumn/Winter 2016

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Service Videos

Campaign Management


The Fundraising Landscape - Survey Results

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Webinar Videos

Trust Foundation Report Insights

Fundraising Auctions

Charity Media Appeals

To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.

Gifted Asking: Asking Well

How Can Churches Come Back Stronger?

NHS Fundraising: Where Do We Go From Here?

Winter Webinar Three: Getting Back To Asking

Winter Webinar Two: Grant Funding - The State Of Play

Webinar Two: Delivering A Capital Campaign

Webinar One: Planning For A Major Project

Find out more

To arrange a no-obligation discussion of your fundraising needs, contact [email protected]

What is a capital Fundraising Campaign?