Campaign Management

When your organisation is preparing to do something out of the ordinary, stretching to build facilities or create new programmes, you may need to embark on a capital fundraising campaign.

What is a capital Fundraising Campaign?

This is a distinctly different method of fundraising than that used to find the funding your organisation relies upon to meet the costs of day-to-day operations. It also requires a very specific skill-set from an experienced campaign manager, able to bring objectivity, focus and persistence to the task of raising large sums of money, as quickly as possible.

The skills you can expect from our campaign managers

When we assign a campaign manager to a project, their role is to give comfort to your busy volunteer leaders that their time will be applied in an effective and efficient manner to achieve the fundraising goals. Our campaign managers are also exceptional communicators who have mastered the art of making possible that which would otherwise appear daunting.

In contrast, inexperienced campaign managers can fail to realise that their team members are usually discerning individuals, capable of distinguishing sales hype from a clear call to action. What they respect and respond to is guidance from someone who has done it before. They need the campaign manager to be this solid partner, who will work with them through the ups and downs to reach the fundraising target.

When we select your campaign manager, we choose someone from our team who will listen, but also isn’t afraid of speaking his or her mind. Nearly all of our managers have been volunteer leaders themselves or can demonstrate a history of personal giving to projects they care about. They understand, not in a theoretical sense, but in a deeply practical way, just what an organisation’s leaders have undertaken to do and how best to work with them. It's worth remembering that without a personal appreciation of the volunteer’s powerful role, the campaign manager will always be just an administrator rather than an effective partner.

Running a capital fundraising campaign is not for the faint hearted and we find that in most cases, our clients need a manager who can help give their fundraising the direction it needs, through the good and the not so good times.

The key elements of a capital Fundraising Campaign

Successful capital fundraising campaigns are built on a robust plan containing the following key components:

The key benefits

  • Raising a significant sum of money in a relatively short period of time
  • Working to a clear, coherent and comprehensive plan, based on the findings of your feasibility study
  • Building relationships with a community of leaders and givers who become more deeply invested in your project and your organisation

“We always knew that our project had the capacity to transform the Lord Leycester Hospital into a compelling heritage educational and cultural centre in Warwick” says Dr Meyer. “But convincing others securing step-change funding and approaching major givers is always more tightly focused when there’s a trusted partner by your side. We have appreciated Gifted’s professional support timely advice and lasting friendship along the way.”
Dr Heidi Meyer Master The Lord Leycester Hospital

Further information

Client assignments
  • Beds & Herts Historic Churches Trust
  • Christ Church Cathedral Dublin
  • Great St Bartholomew's London
  • Kenilworth School and Sixth Form
  • Link4Life
  • Peterborough Cathedral
  • Saffron Walden Almshouses
  • St Peter's Morley
  • The Air Ambulance Service
  • The Kennel Club Charitable Trust
  • Treetops Hospice
  • Ullswater Yacht Club
  • Warwick Independent Schools' Foundation
  • Wimbledon High School
Services list

Feasibility Studies
Campaign Management

Strategy Reviews and Development Audits
Periodic Consulting


Campaign Management resources

Webinar Video

Trust Foundation Report Insights

Fundraising Auctions

Charity Media Appeals

To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.

Gifted Asking: Asking Well

How Can Churches Come Back Stronger?

NHS Fundraising: Where Do We Go From Here?

Winter Webinar Three: Getting Back To Asking

Winter Webinar Two: Grant Funding - The State Of Play

Webinar Two: Delivering A Capital Campaign

Webinar One: Planning For A Major Project

Case Study

The Kennel Club Charitable Trust

How consultancy support can reinvigorate and sustain your fundraising activities.

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Insights Video

Finding A Way Through Your Next Fundraising Challenge

Dippy On Tour - A Natural History Adventure

Advice For Health And Welfare

Advice For Sports And Recreation

Advice For Churches And Cathedrals


Update - Spring/Summer 2023

Read about the latest Gifted updates from Spring/Summer 2023.

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Update - Autumn/Winter 2022

Read about the latest Gifted updates from Autumn/Winter 2022.

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Update - Spring/Summer 2022

Read about the latest Gifted updates from Summer/Spring 2022.

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Update - Autumn/Winter 2021

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Update - Spring/Summer 2021

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Update - Autumn/Winter 2020

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Update - Spring/Summer 2020

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Update - Autumn/Winter 2019

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Update - Spring/Summer 2019

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Update - Autumn/Winter 2018

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Update - Spring/Summer 2018

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Update - Autumn/Winter 2017

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Update - Spring/Summer 2017

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Update - Autumn/Winter 2016

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Service Video

Campaign Management


The Fundraising Landscape - Survey Results

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How To Appoint A Fundraising Consultancy

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The National Lottery Heritage Fund

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Find out more

To arrange a no-obligation discussion of your fundraising needs, contact [email protected]