Campaign
Management

Do you have the fundraising skills to succeed?

Preparing to do something out of the ordinary, such as stretching to build facilities or create new programmes, often means embarking on a capital fundraising campaign. This is a distinctly different method of fundraising. Unlike the approach you take to funding day-to-day operations, capital campaign management requires a specific skill-set based on objectivity, focus and persistence. Investing in the right kind of consultancy support makes the task of raising large sums of money not only more achievable, but also much quicker.

Key Benefits

Raising a significant sum of money in a relatively short period of time
Working to a clear, coherent and comprehensive plan, based on the findings of your Fundraising Feasibility Study
Building relationships with a community of leaders and givers who become more deeply invested in your project and your organisation

The skills you can expect from our team of professionals

When we assign a fundraising consultant to a project, one of their priorities is to reassure busy volunteer leaders that their time will be used effectively. From the outset, they focus on what needs to be done to achieve your fundraising goals and present your vision as urgent, necessary and brimming with benefits.

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Your Gifted consultancy team will be mindful of how your staff and volunteer team are used to working. They will quickly grasp your ethos and be on hand to guide capable individuals as they follow the Campaign Plan. As a specialist capital campaign fundraiser, their aim is to become a solid partner; from providing the training and tools needed for success, to assisting team members as they navigate the ups and downs of any major capital campaign or new fundraising programme.

Our fundraising consultants are volunteer leaders themselves or can demonstrate a history of giving to projects they care about. They understand, in a deeply practical way, just what an organisation’s leaders have undertaken to do and how best to work with them. This makes them far more than professional managers or administrators. They often have personal experience of the fundraising journey you are on and can appreciate both the risks and rewards of seeking to realise a compelling fundraising vision.

Running a capital fundraising campaign may not be for the faint-hearted, but with expert, insightful direction it can have a transformational impact on any charitable organisation.

“We always knew that our project had the capacity to transform the Lord Leycester Hospital into a compelling heritage educational and cultural centre in Warwick” says Dr Meyer. “But convincing others securing step-change funding and approaching major givers is always more tightly focused when there’s a trusted partner by your side. We have appreciated Gifted’s professional support timely advice and lasting friendship along the way.”

Dr Heidi Meyer Master
The Lord Leycester Hospital

“Gifted has been there every step of the way as a trusted partner providing a tailored service that has enabled us to secure gifts at a level we never thought possible. Gifted’s no-nonsense fundraising advice and practical, day-to-day professional support has been pivotal to our philanthropic success.”

Hayden Abbott
Head Teacher, Kenilworth School and Sixth Form

The key elements of a capital fundraising campaign

Successful capital fundraising campaigns are built on a robust plan containing:

Further information

Client assignments

Beds & Herts Historic Churches Trust
Christ Church Cathedral Dublin
Great St Bartholomew's London
John Thornhill Memorial Trust
Kenilworth School and Sixth Form
Link4Life
Peterborough Cathedral
RSPCA Halifax, Huddersfield & Bradford
Saffron Walden Almshouses
St Peter's Morley
The Air Ambulance Service
The Kennel Club Charitable Trust
Treetops Hospice
Ullswater Yacht Club
Warwick Independent Schools' Foundation
Wimbledon High School

Services list

FAQs

What is a capital campaign fundraiser?

A capital campaign fundraiser specialises in planning and managing significant one-off fundraising projects, often over £1 million, utilising major donor giving, trusts and foundations, corporate fundraising and community fundraising.

How do you manage a successful capital fundraising campaign?

A successful capital fundraising campaign relies on first assessing the feasibility of a project. It then requires stringent planning and strong commitment from trustees and leadership. Successful management requires a clear and compelling case for support, identification of the top 10 to 15 prospects who will typically deliver around half of the target, influential volunteer leadership to secure major gifts and disciplined stewardship to keep donors engaged from the quiet phase of the campaign through to a public launch.

When should a charity launch a fundraising campaign?

A charity should launch a fundraising campaign if they have assessed the feasibility and readiness of the campaign and have the institutional backing to deliver it. This includes ensuring they have a planned timeframe, a core list of prospects in cultivation, full trustee or leadership support, and budget contingencies in place.

What fundraising consultancy support is included in capital campaign management?

At Gifted, we support our clients with building a clear and deliverable plan for your capital campaign, guiding your charity’s team to achieve your goals, while helping to build strong, long-term relationships for future financial stability.

How do fundraising campaigns increase donor engagement?

Fundraising campaigns are an invaluable way to build relationships with donors, including re-engaging with lapsed supporters, mapping out your prospective donor networks to find new supporters and taking current supporters on a journey to making larger or more frequent gifts.