Campaign
Management
Do you have the fundraising skills to succeed?
Preparing to do something out of the ordinary, such as stretching to build facilities or create new programmes, often means embarking on a capital fundraising campaign. This is a distinctly different method of fundraising. Unlike the approach you take to funding day-to-day operations, it requires a specific skill-set based on objectivity, focus and persistence. Investing in the right kind of consultancy support makes the task of raising large sums of money not only more achievable, but also much quicker.
Key Benefits
- Raising a significant sum of money in a relatively short period of time
- Working to a clear, coherent and comprehensive plan, based on the findings of your Feasibility Study
- Building relationships with a community of leaders and givers who become more deeply invested in your project and your organisation
The skills you can expect from our team of professionals
When we assign a fundraising consultant to a project, one of their priorities is to reassure busy volunteer leaders that their time will be used effectively. From the outset, they focus on what needs to be done to achieve your fundraising goals and present your vision as urgent, necessary and brimming with benefits.
Your Gifted consultancy team will be mindful of how your staff and volunteer team are used to working. They will quickly grasp your ethos and be on hand to guide capable individuals as they follow the Campaign Plan. Their aim is to become a solid partner; from providing the training and tools needed for success, to assisting team members as they navigate the ups and downs of any major capital campaign or new fundraising programme.
Our fundraising consultants are volunteer leaders themselves or can demonstrate a history of giving to projects they care about. They understand, in a deeply practical way, just what an organisation’s leaders have undertaken to do and how best to work with them. This makes them far more than professional managers or administrators. They often have personal experience of the fundraising journey you are on and can appreciate both the risks and rewards of seeking to realise a compelling fundraising vision.
Running a capital fundraising campaign may not be for the faint-hearted, but with expert, insightful direction it can have a transformational impact on any charitable organisation.
“We always knew that our project had the capacity to transform the Lord Leycester Hospital into a compelling heritage educational and cultural centre in Warwick” says Dr Meyer. “But convincing others securing step-change funding and approaching major givers is always more tightly focused when there’s a trusted partner by your side. We have appreciated Gifted’s professional support timely advice and lasting friendship along the way.”
The key elements of a capital fundraising campaign
Successful capital fundraising campaigns are built on a robust plan containing:
Further information
- Beds & Herts Historic Churches Trust
- Christ Church Cathedral Dublin
- Great St Bartholomew's London
- Kenilworth School and Sixth Form
- Link4Life
- Peterborough Cathedral
- Saffron Walden Almshouses
- St Peter's Morley
- The Air Ambulance Service
- The Kennel Club Charitable Trust
- Treetops Hospice
- Ullswater Yacht Club
- Warwick Independent Schools' Foundation
- Wimbledon High School
Feasibility Studies
Campaign Management
Strategy Reviews and Development Audits
Periodic Consulting
Legacies
Communications
Campaign Management resources
The Lord Leycester Hospital
Achieving success with the National Lottery Heritage Fund.
The Kennel Club Charitable Trust
How consultancy support can reinvigorate and sustain your fundraising activities.
How To Appoint A Fundraising Consultancy
The National Lottery Heritage Fund
Finding A Way Through Your Next Fundraising Challenge
Dippy On Tour - A Natural History Adventure
Advice For Health And Welfare
Advice For Sports And Recreation
Advice For Churches And Cathedrals
Update - Spring/Summer 2025
Read about the latest Gifted updates from Spring/Summer 2025.
Update - Autumn/Winter 2024
Read about the latest Gifted updates from Autumn/Winter 2024.
Update - Spring/Summer 2024
Read about the latest Gifted updates from Spring/Summer 2024.
Update - Autumn/Winter 2023
Read about the latest Gifted updates from Autumn/Winter 2023.
Update - Spring/Summer 2023
Read about the latest Gifted updates from Spring/Summer 2023.
Update - Autumn/Winter 2022
Read about the latest Gifted updates from Autumn/Winter 2022.
Update - Spring/Summer 2022
Read about the latest Gifted updates from Summer/Spring 2022.
Update - Autumn/Winter 2021
Update - Spring/Summer 2021
Update - Autumn/Winter 2020
Update - Spring/Summer 2020
Update - Autumn/Winter 2019
Update - Spring/Summer 2019
Update - Autumn/Winter 2018
Update - Spring/Summer 2018
Update - Autumn/Winter 2017
Update - Spring/Summer 2017
Update - Autumn/Winter 2016
Gifted Talks Fundraising Podcast 7: Myths of fundraising
In this episode, we discuss some of the most common fundraising myths encountered, including :
- The misconception that companies and grantfunders will be the biggest givers.
- That the campaign leaders only need to give time.
- Launching ambitious development programmes without making a commensurate investment in effective campaign management.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 6: Fundraising magic - the power of leadership
In this episode, we discuss how Leadership by example is the single most important factor that effects fundraising success:
- The power of the 'join me' message.
- Leadership giving is not about the size of the gift, but the collective response made by the Board and also the staff.
- How to motivate leadership to not only give time, but money too.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 4: Who to ask for a gift, when, and for how much?
In this episode, we discuss how the Prospect Evaluation & Rating process can:
- Power your capital fundraising campaign, starting at the feasibility study.
- Prioritise your urgent asks, by assessing your givers' capacity, interest, access and propensity to make the gifts needed to win.
- Resolve how much money to ask each prospect to give.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 2: Planning your next Christmas/Winter Campaign
Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.
In this episode, we discuss how to turn the season of 'good cheer' into fundraising success:
- Being clear about the objectives for your Christmas Campaign.
- When is the best time to engage your prospects?
- Are Christmas Cards worth the effort?
- Keeping the engagement personal, and meaningful.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 1: School Bursaries - fundraising that changes lives
Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.
In this episode, we discuss how the bursaries at independent schools:
- Have a powerful fundraising case.
- Are grounded in a long history of educational philanthropy.
- Not only transform the prospects for specific children, but strengthen the overall school culture.
Please send your questions or suggestions for future discussion topics to: [email protected]
Campaign Management
2025 Trusts and Foundations Insights Survey
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Transatlantic Fundraising | Part 2
Gifted Asking 2 | Five steps to successful asking
Transatlantic Fundraising | Part 1
Gifted Asking 1 | Getting ready to ask
2025 Trusts and Foundations Insights Survey Webinar
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Trust Foundation Report Insights
Fundraising Auctions
Charity Media Appeals
To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.
Gifted Asking: Asking Well
How Can Churches Come Back Stronger?
NHS Fundraising: Where Do We Go From Here?
Winter Webinar Three: Getting Back To Asking
Winter Webinar Two: Grant Funding - The State Of Play
Webinar Two: Delivering A Capital Campaign
