Making change work for charities

For me, fundraising always comes down to the ‘why’. Why do you exist? Why do your supporters fund you? Why do you want to grow or build that project? Once you’ve answered those questions, the exciting part is working out the ‘how’ - because with the right skills, real change can happen.

As we witness the data and technological landscape evolving at such a rapid pace, it’s vital that the fundraising expertise we offer responds to this rate of growth. This means leading on the development of new products and services that help charities harness the latest advances in data, research and artificial intelligence. It’s about building practical tools and approaches that can directly increase fundraising income, reduce the time teams spend on manual processes, and give trustees and senior leaders the clarity they need for confident forecasting and risk management at board level.

Translating data, research and technology into tangible results

Achieving the best fundraising outcomes for our clients is what matters. In my role as Director of Innovation, this involves embedding data and advanced analytics into the decades of experience we share at Gifted. As part of a fully-rounded fundraising package, clients are shown how to better understand the data they own and use it to inform strategies that work. For many, this can lead to potential new donors, improving grant success rates and even discovering thousands of pounds in back-claimable Gift Aid.

Making sure charities aren’t left behind

My passion is providing the greatest possible value for charities in the UK and overseas. Their work has the capacity to fundamentally save lives and change the world for the better. It’s the reason I chose to work in this wonderful sector and what drives me every day. As advances in data analysis and technology continue to emerge, I’m excited to help ensure charities are not left behind. Our goal is to help them take full advantage of new tools that come on stream so that they can deliver even more impact.

 

Further information

Linked in Profile

View Konna Beesons' Page

Client assignments

Animals & Environment

  • The Kennel Club Charitable Trust
  • Tree Aid

Arts, culture & Heritage

  • Rotherham Civic Theatre
  • Open City

Community & Civic

  • Age UK Herefordshire & Worcestershire
  • Hadleigh Grand Feoffment Charity
  • The Leeds Library
  • PROPS Bristol
  • Saffron Walden Almshouses
  • Keynsham Music Festival

Education

  • Universities UK, CARA
  • Lightyear Foundation

Faith & Religion

  • St Olaf’s, Wasdale Head
  • St Peter’s Church, Morley

Health & Welfare

  • Meningitis Research Foundation
  • Mid Yorkshire Hospitals Charity
  • National Rehabilitation Centre
  • Enough
  • Calderdale and Huddersfield Hospitals
  • Newcastle Hospitals Charity

International

  • ADVANCE Charity
  • Alameda Institute
  • St John International
  • The IUCN Red List of Threatened Species
  • The Omère Foundation
  • Sattya
  • RCDSC Nepal

Young People 

  • Akt, LGBTQ+ youth Homelessness Charity
  • Team Domenica
Services list

Feasibility Studies
Campaign Management

Strategy Reviews and Development Audits
Periodic Consulting

Legacies
Communications