Sports & Recreation

Physical activity and collective well-being is now on everyone’s radar, but developing programmes and facilities that deliver benefits for the long-term is something that you have to work at.

Traditionally, sports associations and clubs haven't relied on fundraising to secure the income they need to survive. Subscriptions and match fees, hospitality revenue, lettings and, for some, local low-level sponsorships have been the mainstay of their income streams. However, an increasing number of sporting organisations desperately need to modernise their facilities and there aren't many major grant-makers prepared to invest in them. Not surprisingly, major gift fundraising has become something that more and more organisations are now considering.

We work with an increasing number of sports clubs who now need to raise larger than usual sums for projects that are vital to their long-term survival. In so many ways, sports clubs are not dissimilar to schools when it comes to fundraising. They are most likely to receive support from those who have enjoyed their facilities historically or who are still active members. Yet, few sports clubs have a genuine culture of philanthropy and our work with them is designed to help them to become more focused on what they can achieve through a professional and structured approach to fundraising.

This includes everything from conducting feasibility studies, capital campaigns and legacy giving to effective strategic planning. Our team has a passion for assisting projects that encourage diverse communities to engage with the inspirational arena of sports and recreational pursuits. Whether the focus is on building a brand-new clubhouse or launching an exciting initiative to promote positive social change, our directors can help you devise a fundraising strategy with sustainable outcomes.

Further information

Client assignments
  • British Judo Association
  • Hampton Pool Trust
  • MCC Foundation
  • Middlesex CC
  • Nene Park Trust
  • Stratford Upon Avon Rugby Club
  • Trent Rowing Club
  • Ullswater Yacht Club
  • Warwick Boat Club
Services list

Feasibility Studies
Campaign Management

Strategy Reviews and Development Audits
Periodic Consulting


Sports & Recreation resources


Gifted Talks Fundraising

Catch up with our new Podcast

Transformational bursaries? 

Capital projects? 

Who will give and why?

Amy, Andrew and Chris discuss how fundraising in schools will evolve in the future and why transformational bursaries are the way forward.


Update - Spring/Summer 2024

Read about the latest Gifted updates from Spring/Summer 2024.

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Update - Autumn/Winter 2023

Read about the latest Gifted updates from Autumn/Winter 2023.

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Update - Spring/Summer 2023

Read about the latest Gifted updates from Spring/Summer 2023.

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Update - Autumn/Winter 2022

Read about the latest Gifted updates from Autumn/Winter 2022.

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Update - Spring/Summer 2022

Read about the latest Gifted updates from Summer/Spring 2022.

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Update - Autumn/Winter 2021

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Update - Spring/Summer 2021

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Update - Autumn/Winter 2020

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Update - Spring/Summer 2020

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Update - Autumn/Winter 2019

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Update - Spring/Summer 2019

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Update - Autumn/Winter 2018

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Update - Spring/Summer 2018

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Update - Autumn/Winter 2017

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Update - Spring/Summer 2017

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Update - Autumn/Winter 2016

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Webinar Videos

Trust Foundation Report Insights

Fundraising Auctions

Charity Law: Your Questions Answered

Charity Media Appeals

To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.

How Strong Is Your ESG Policy

Gifted Asking: Asking Well

Gifted Asking: Getting Ready To Ask

Winter Webinar Three: Getting Back To Asking

Winter Webinar Two: Grant Funding - The State Of Play

Winter Webinar One: Recovery And Reslience

Webinar Five: Planning Your Christmas Appeal

Webinar Four: Why Your Communications Strategy Is More Important Than Ever

What can we learn from outside our sector?

Webinar Three: Designing A Transformational Legacy Program

Webinar Two: Delivering A Capital Campaign

Webinar One: Planning For A Major Project

Case Studys

The MCC Foundation

How a Fundraising Strategy Review can transform your organisation.

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Insights Videos

Finding A Way Through Your Next Fundraising Challenge

Dippy On Tour - A Natural History Adventure

Advice For Sports And Recreation

Service Videos

Communication Services

Feasibility Studies

Campaign Management

Strategy Reviews and Development Audits

Periodic Consulting

Legacy Giving Programmes


The Fundraising Landscape - Survey Results

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How To Appoint A Fundraising Consultancy

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The National Lottery Heritage Fund

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Conducting A Feasbility Study

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Your Guide to Communications Audit and Strategy

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"Gaining a clear understanding of our Members’ opinions was essential to developing a fundraising strategy that could guide the future of the MCC Foundation. Gifted was able to bring a professional, independent eye to the state of play and enable us to take our next fundraising steps with confidence. We have been delighted with the progress that we have made already." 
Gerald Corbett, Former Chairman, MCC

“As a growing charity we really needed to assess where we were and create a plan to secure a financially sustainable future. Gifted’s guidance through the Feasibility Study helped us do just that focusing our minds on both our strengths and weaknesses which is enabling us to move forwards with some of our longer-term plans confident we have a clear strategy for the coming years."
Simon Thorrington Development and Partnerships Manager Seas Your Future