Investing in futures

The UK has a long history of supporting institutions who put children and young adults at the heart of their mission. The impact of charities established in the Victorian era, has been enormous. At Gifted, we recognise this sense of collective inheritance and shared responsibility for the welfare of young people.

"We appointed Gifted to help us with some strategic planning and to understand how we might better serve and communicate with our supporters. The work Gifted has completed for us has given us real clarity and confidence for the way forward - we now have a direct plan for both the short and medium-long term, with realistic and achievable goals. We are sure that the deliverable recommendations in the report Gifted produced will have a huge benefit to us as we grow the charity over the coming years."

Amy Heritage
Director of Marketing and Communications, akt, national LGBTQ+ youth homelessness charity

Our approach

For many organisations working hard to support young people, it's often about levelling the playing field; whether that's providing better access to education and training or offering housing security and financial help to those feeling marginalised. Often, there's also a sense of giving a voice to those who may be struggling to stand up for their rights and be heard.

We've been fortunate to partner with numerous charities dedicated to improving the life chances of young people; from undertaking feasibility studies for major capital projects, to carrying out strategic fundraising views and providing periodic consulting support. Our consulting team has also been keen to make youth focused activities a key part of their own philanthropic journey. To find out more about the services we offer, get in touch.

Further information

Client assignments
  • akt, national LGBTQ+ youth homelessness charity
  • Dr Frost Learning
  • Engineering Development Trust
  • Leeds Children's Charity
  • Team Domenica
  • Youth Adventure Trust
  • Lightyear Foundation
Services list

Feasibility Studies
Campaign Management

Strategy Reviews and Development Audits
Periodic Consulting

Legacies
Communications

Young People resources

Case Studies

akt, National LGBTQ+ Youth Homelessness Charity

Finding a bespoke solution for your charity.

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Guides

Your Guide to Campaign Communication Materials

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How To Appoint A Fundraising Consultancy

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Conducting A Feasbility Study

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Your Guide to Communications Audit and Strategy

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Insights Videos

Finding A Way Through Your Next Fundraising Challenge

Podcasts

Gifted Talks Fundraising Podcast 5: Communications drive your fundraising strategy

In this episode, we discuss how a Communications Plan is the 'engine room' of an effective fundraising strategy:

  • Understanding what comms tools to use for each of the three fundraising platforms.
  • Going beyond simply asking for money, to designing comms that foster relationships and reinforce positive responses.
  • Sharing the mechanics of effective fundraising communications and how best to measure performance to build a better plan?

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 4: Who to ask for a gift, when, and for how much?

In this episode, we discuss how the Prospect Evaluation & Rating process can:

  • Power your capital fundraising campaign, starting at the feasibility study.
  • Prioritise your urgent asks, by assessing your givers' capacity, interest, access and propensity to make the gifts needed to win.
  • Resolve how much money to ask each prospect to give.

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 3: Legacies - the extraordinary lifetime gift

In this episode, we discuss how to create a Legacy Giving programme:

  • Today, 78% of UK wealth is held by 'baby boomers', with £5b forecast to be given away by 2050.
  • Short-termism in fundraising planning, by putting off a proactive legacy campaign, will cost your charity many future major gifts.
  • "These are the most unforgettable people you may never have met"

Please send your questions or suggestions for future discussion topics to: [email protected]

Gifted Talks Fundraising Podcast 2: Planning your next Christmas/Winter Campaign

Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.

In this episode, we discuss how to turn the season of 'good cheer' into fundraising success:

  • Being clear about the objectives for your Christmas Campaign.
  • When is the best time to engage your prospects?
  • Are Christmas Cards worth the effort?
  • Keeping the engagement personal, and meaningful.

Please send your questions or suggestions for future discussion topics to: [email protected]

Service Videos

Communication Services

Feasibility Studies

Strategy Reviews and Development Audits

Periodic Consulting

Legacy Giving Programmes

Webinar Videos

2025 Trusts and Foundations Insights Survey Webinar

Is your database working hard enough?

Charity Law: Your Questions Answered

Charity Media Appeals

To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.

How Strong Is Your ESG Policy

Gifted Asking: Asking Well

Gifted Asking: Getting Ready To Ask

Webinar Five: Planning Your Christmas Appeal

Webinar Three: Designing A Transformational Legacy Program

Webinar Two: Delivering A Capital Campaign

Webinar One: Planning For A Major Project