Chris Goldie


Growing up in a theatrical family, taught me about teamwork. Watching cast and crew use their skills to achieve the exceptional, shaped my early understanding of what makes a successful partnership.

The best productions were those that celebrated individual talent, but drew on the strength of the Company as a whole. The effort was always collaborative and the achievement, collective. When the opportunity came for me to pursue my other great love, cricket, I witnessed the same energy at play in the professional game. The most effective partnerships and team efforts, were based on persistence, courage and trust – and in many ways, these qualities are also at the heart of achieving step-change fundraising, too. When clients come to us, they expect wisdom, innovation and a pragmatic approach to bringing in the money. They also see us as part of the home team, wholly immersed in the process of securing gifts and deeply interested in their work long after the campaign reaches target or our contract is completed.

A rigorous, fresh and flexible approach to fundraising

At Gifted, our clients engage us to provide clear and unequivocal advice. They have limited time and money to invest and rightly expect the highest returns. This means being able to apply the basic principles of fundraising, but being flexible enough to mould them to a specific development challenge.

After three decades of experience in the Third Sector, I’ve also found that successful fundraising advice is based on a rigorous understanding of an organisation’s make-up and the marketplace in which it operates. Taking time to properly appreciate a charity’s DNA, the way they function and particularly the strengths of their volunteer community, means that ‘off-the-peg’ solutions are never part of the game plan. Often, this leads us to draw on our work in other sectors, bringing fresh ideas from one fundraising environment and adapting them to flourish in another; something we talk about in our IDPE showcase presentation.

In the end, it’s all about having the confidence to ask

Without doubt, the aspect of fundraising that our clients fear the most is making personal requests for money. Those that do this well, whose leadership teams have been expertly trained and feel confident in exciting others about their vision, are usually the ones who excel.

Whether as a trustee or in guiding our clients through major gift approaches, I am constantly reminded that peer to peer asking is rarely an optional extra in an effective fundraising strategy. Top level gifts only happen when the givers see themselves as stakeholders; when they feel moved to contribute or believe that a project adds value. A face to face encounter is often the only way to capture genuine interest and lead someone to invest serious sums of money in a venture that really excites them.

Further information

Client assignments

Arts, Culture & Heritage

  • Dr Johnson’s House
  • English Heritage
  • Historic Coventry Trust
  • Jacksons Lane Arts Centre
  • Pimlico Music Foundation
  • Royal College of Organists
  • Shakespeare Birthplace Trust
  • Shakespeare's Globe
  • St Anne's Music Society
  • The Bristol Old Vic
  • The British Library
  • The Courtyard Arts Centre, Hereford
  • The Lord Leycester Hospital
  • The Marlowe Theatre
  • The National Archives
  • The Royal Academy of Dance
  • The Theatre Royal Plymouth
  • The Young Vic Theatre

Education & Youth

  • Aylesbury High School
  • Bede's School
  • CARA/Universities UK
  • Chesham Grammar School
  • Dr Challoner's Grammar School
  • Dr Frost Learning
  • Godolphin & Latymer
  • Horris Hill School
  • Lancaster Royal Grammar School
  • Lancaster Royal Grammar School
  • Lord Williams's School Thames
  • Mill Hill School
  • Pangbourne College
  • Putney High School
  • RMS Rickmansworth
  • Riverside School, Barking
  • Sir William Borlase's Grammar School
  • Stanford School
  • St Alban's High School for Girls
  • The King's School Macclesfield
  • Wellington School

Cathedrals & Churches

  • Bedfordshire & Hertfordshire Historic Churches Trust
  • Blackburn Cathedral
  • Canterbury Cathedral
  • Christ Church Clapham
  • Croydon Minster
  • Great St Bartholomew, London
  • Peterborough Cathedral
  • Rochester Cathedral
  • St George’s Hanover Square
  • St John’s Notting Hill
  • St Mary’s Twickenham
  • St Michael’s Betchworth
  • Union Chapel

Civic & Community

  • British Heart Foundation
  • Camphill Milton Keynes Communities
  • Centre for Policy Studies
  • Centre for Social Justice
  • Fair Action
  • Ferryhill Railways
  • Guidestar UK
  • Kissing It Better
  • Lapal Canal Trust
  • Livability
  • Philanthropy Impact
  • Society of Chemical Industry (SCI)
  • Spring Housing Association
  • The Engineering Development Trust
  • The Highbury Roundhouse
  • The Motor Neurone Disease Association
  • The Private Equity Foundation
  • Wheatley Parish Council
  • World Horse Welfare

Health & Welfare

  • Addenbrookes Hospital
  • Future Care Capital
  • Kent, Surrey, Sussex Air Ambulance
  • Peninsula Medical Foundation
  • The Air Ambulance Service
  • The Institute of Sport and Exercise Medicine
  • The Royal College of Physicians
  • Wrightington Hospital

Sports & Recreation

  • British Judo
  • Middlesex Cricket
  • Stratford Rugby club
  • The Marylebone Cricket Club Foundation
Services list

Feasibility Studies
Campaign Management

Strategy Reviews and Development Audits
Periodic Consulting



Case Studies

The MCC Foundation

How a Fundraising Strategy Review can transform your organisation.

View Case Study

"I have thoroughly enjoyed working with Chris, his expertise in the field of fundraising within the education sector is encyclopaedic. He has been a great source of support in getting our Foundation Office off the ground, and to mentor and facilitate the steps needed to establish our Transformational Bursary Campaign."
Pete Goodyear, CEO, Bede’s School

Get in touch

To arrange a no-obligation discussion of your fundraising needs, contact [email protected] or call London 020 3627 3437