Communications
Are you saying what matters?
Successful fundraising often depends on clear, compelling communications. You need to explain why your project or programme matters, who will benefit and how supporters can give. Achieving all this means having the right communication tools in place; from your campaign logo to fundraising literature, website design and on-point promotional materials for different donor events.
Our team has extensive experience of delivering fundraising communications for clients across the Third Sector. This breadth of experience means we understand how to shape messages that resonate with different audiences, while respecting the values, governance and ambitions of each organisation.
Key Benefits
- We provide in-house design communication services, saving you time, stress, and extra agency costs. No need to source, brief or manage external design agencies
- Cost-effective, high-impact campaigns. Combining consulting with in-house design means your fundraising strategy and creative assets are fully aligned, giving you better results for less
- Fast and flexible. Fewer handovers mean quicker turnaround times, giving you the agility to respond to opportunities as they arise
- Consistent branding. In-house design ensures your identity is controlled across all channels and materials
Fundraising communications services
- Multi-channel fundraising communications reviews and planning
- Branding, campaign logo design and visual identity development
- Creation and production of fundraising collateral and promotional materials
- Digital fundraising campaigns including email, social media and campaign microsites
- Donor, supporter and stakeholder surveys, designed, distributed and analysed
- Development of your fundraising case for support
- Integration of design across online and offline channels
- Full project management of the design process so you have one point of contact and peace of mind
Campaign logo and brand identity design
We determine which elements of your existing branding should carry through to your fundraising materials, helping your brand build trust and recognition. If a refresh or rebrand is needed, our team will manage everything, from initial concept to delivery of brand guidelines and assets.
Campaign microsites and digital design
We design campaign microsites, landing pages, email templates and social media assets. Our in-house design team uses the latest tools and best practices to deliver engaging, accessible and conversion-focused digital experiences. We also provide guidance on online giving platforms and how to integrate them effectively.
Print materials and physical collateral
Print still matters. We design brochures, donation cards, giving scales, leaflets, annual impact reports and more, all visually aligned with campaign branding and constant with existing core brand. For donor events, we create invitations, reply cards, signage, branded gifts and other support materials.
Communications audits
We carry out audits to ensure your new fundraising materials work seamlessly with your existing branding. Post-campaign, these audits help shape more effective and efficient future communications.
Supporting campaign success
Our team not only develops your communications strategy and design, but also supports you throughout the process, from initial planning to final production. With our integrated design capability, you benefit from creative expertise, a professional finish and consistency across all your fundraising outputs.
To talk about your next fundraising ambition or communications project, and to explore how our in-house design team can support you, please get in touch for a no-obligation conversation.
"Working with Leigh and the team on campaign materials for Solihull School was not only a real pleasure but also key in the success of the project, helping us in communicating a clear and compelling message to potential donors. We built up such a creative rapport that we asked them to take over the design of our alumni magazine. On both projects from concept to final production, their attention to detail, creative flair, and professionalism ensured a high-quality result that perfectly captured the school’s ethos. The team was responsive, collaborative, and committed to delivering outstanding work.
"We commissioned a logo and branding identity for our capital fundraising campaign. From the initial concepts to proofing and final artwork we are delighted with the results. Each of the three logo concepts were presented over Zoom which the team found extremely helpful and seeing the logo across different formats helped us see the full branding opportunity of each and how they could be used. Our brief was answered perfectly, in fact it was hard to choose between them which to take forward. What made the exercise complete was the delivery of a full brand guide as part of the project which I highly recommend."
The key elements of strong Communications
An effective communications strategy will usually include:
Further information
- Beds & Herts Historic Churches Trust
- Bradford Hospitals Charity
- Cathedral Isle of Man
- Great St Bartholomew, London
- Kenilworth School, Warwickshire
- The Omère Foundation Dubai
- Peterborough Cathedral
- RCDSC Nepal
- Saffron Walden Almshouses
- Society of Chemical Industry (SCI)
- Solihull School West Midlands
- St Mary's Church, Warwick
- St Paul's Knightsbridge
- The Kennel Club Charitable Trust
- The London Clinic Marylebone
- Treetops Hospice Care
- Warwick Independent Schools Foundation
- Warwickshire & Northamptonshire Air Ambulance
Feasibility Studies
Campaign Management
Strategy Reviews and Development Audits
Periodic Consulting
Legacies
Communications
Communications resources
St Bartholomew the Great
Supporting your campaign with on point promotional materials.
Your Guide to Campaign Communication Materials
Your Guide to Communications Audit and Strategy
Finding A Way Through Your Next Fundraising Challenge
Dippy On Tour - A Natural History Adventure
Advice For Health And Welfare
Update - Spring/Summer 2026
Read about the latest Gifted updates from Spring/Summer 2026.
Update - Autumn/Winter 2025
Read about the latest Gifted updates from Autumn/Winter 2025.
Update - Spring/Summer 2025
Read about the latest Gifted updates from Spring/Summer 2025.
Update - Autumn/Winter 2024
Read about the latest Gifted updates from Autumn/Winter 2024.
Update - Spring/Summer 2024
Read about the latest Gifted updates from Spring/Summer 2024.
Update - Autumn/Winter 2023
Read about the latest Gifted updates from Autumn/Winter 2023.
Update - Spring/Summer 2023
Read about the latest Gifted updates from Spring/Summer 2023.
Update - Autumn/Winter 2022
Read about the latest Gifted updates from Autumn/Winter 2022.
Update - Spring/Summer 2022
Read about the latest Gifted updates from Summer/Spring 2022.
Update - Autumn/Winter 2021
Update - Spring/Summer 2021
Update - Autumn/Winter 2020
Update - Spring/Summer 2020
Update - Autumn/Winter 2019
Update - Spring/Summer 2019
Update - Autumn/Winter 2018
Update - Spring/Summer 2018
Update - Autumn/Winter 2017
Update - Spring/Summer 2017
Update - Autumn/Winter 2016
Gifted Talks Fundraising Podcast 5: Communications drive your fundraising strategy
In this episode, we discuss how a Communications Plan is the 'engine room' of an effective fundraising strategy:
- Understanding what comms tools to use for each of the three fundraising platforms.
- Going beyond simply asking for money, to designing comms that foster relationships and reinforce positive responses.
- Sharing the mechanics of effective fundraising communications and how best to measure performance to build a better plan?
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 2: Planning your next Christmas/Winter Campaign
Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.
In this episode, we discuss how to turn the season of 'good cheer' into fundraising success:
- Being clear about the objectives for your Christmas Campaign.
- When is the best time to engage your prospects?
- Are Christmas Cards worth the effort?
- Keeping the engagement personal, and meaningful.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 1: School Bursaries - fundraising that changes lives
Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.
In this episode, we discuss how the bursaries at independent schools:
- Have a powerful fundraising case.
- Are grounded in a long history of educational philanthropy.
- Not only transform the prospects for specific children, but strengthen the overall school culture.
Please send your questions or suggestions for future discussion topics to: [email protected]
Communication Services
2025 Trusts and Foundations Insights Survey
Our latest report on the trends, challenges and opportunities in the Trusts and Foundations sector.
Sign up to our newsletter below to stay in touch.
Fundraising Auctions
Charity Media Appeals
To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.
