The Ripple Effect

I was initially introduced to Gifted Philanthropy through a project that Amy and I were brought onto independently. We quickly bonded over shared interests in the charity space and saw opportunities where PR and fundraising could come together to maximise success.

I bring almost a decade of experience in shaping and amplifying the stories of brands and individuals. Throughout my career, I've cultivated a deep understanding of media relations, and strategic brand positioning. My passion for storytelling and ability to connect with diverse audiences have been central to my work, allowing me to deliver impactful campaigns that resonate across platforms.

With a background in both traditional and broadcast PR, I’ve worked with organisations ranging from startups to established global brands and charities, helping them navigate the ever-evolving media landscape. I pride myself on my ability to build long-lasting relationships with media professionals and influencers, ensuring that the stories I help craft reach the right eyes and ears. My strengths lie in my creative approach to problem-solving, a keen eye for emerging trends, and a dedication to delivering measurable results.

At The Ripple Effect, I’m driven by the belief that a well-told story has the power to create real change, and I’m committed to helping our clients leave a tangible lasting impact.

Sam Dibley, Co-Founder of The Ripple Effect / PR & Media Specialist

I got to know Gifted Philanthropy through our agency Co-Founder Sam Dibley. It was clear there was real synergy between the two specialisms and we have proudly partnered with Gifted on successful projects that have led to independent donors being acquired… and award nominations too.

I have a passion for strategic communications and storytelling. Throughout my career, I've worked with a diverse range of clients, from fast-growing startups to established global brands and charities, helping them define their narrative and create lasting connections with their audiences.

I specialise in crafting comprehensive PR strategies that align with business goals and deliver measurable impact. Whether through media relations, content creation, or digital engagement, my focus is on building meaningful, authentic campaigns that resonate and are culturally significant. My strength lies in my ability to navigate complex brand challenges, leveraging creativity and data-driven insights to deliver results.

At The Ripple Effect, I'm excited to continue helping brands amplify their voices in an ever-evolving media landscape, creating stories that not only capture attention but also drive real change.

Frankie Wheeler, Co-Founder of The Ripple Effect / Insight Specialist