Animals &
Environment
Building a sustainable future
Over recent years, we have become increasingly involved with projects designed to mitigate the effects of global warming and minimise the impact of climate change on human and animal populations.
"Refuge4Pets is a well-established charity, and we have always done well in raising annual revenue costs, even in trying times. However, when faced with a fundraising challenge bigger than we have ever attempted before, it is so reassuring to have Amy’s professional guidance to ensure we can make the most of funding opportunities and reach our goals. What we are learning through this partnership we hope will also help us to build a more sustainable financial future for the charity."
Our approach
From providing strategic support to The IUCN Red List of Threatened Species to launching innovative fundraising programmes for the Kennel Club Charitable Trust, our role is to help mobile decision-makers and bring important projects on stream. If anything, the work we're doing in this area tells us just how important philanthropy can be in catalysing the speed of change that's required.
As a consultancy, our team is committed to supporting charities that put the welfare of animals, people and the planet first. For some of us, this has led to trustee roles with international animal charities, and for others it has encouraged volunteering or giving to environmental causes that strike a personal chord. To find out more about the services we offer, get in touch.
"As an independent RSPCA branch, we have a fantastic team who achieve remarkable targets each year through local events and engaging the community in fundraising. However, faced with the challenge of a major capital campaign, we realised we needed to seek some external support from specialists in this area. Our partnership with Gifted has been a real eye-opener - we are now confident in proceeding with our capital ambitions and plan to grow the charity even more for the future. What’s more, we’re having fun doing it!"
Further information
- CPRE Peak District and South Yorkshire
- Dublin City Council
- IUCN Red List of Threatened Species
- Lapal Canal Trust
- Nene Park Trust
- Refuge4Pets
- Royal Veterinary College
- RSPCA, Halifax, Huddersfield & Bradford
- Southern Thailand Elephant Foundation
- The Broads Authority
- The Kennel Club Charitable Trust
- Whale Wise
Feasibility Studies
Campaign Management
Strategy Reviews and Development Audits
Periodic Consulting
Legacies
Communications
Animals & Environment resources
How to Conduct a Charity CRM Review
Your Guide to Campaign Communication Materials
How To Appoint A Fundraising Consultancy
Conducting A Feasbility Study
Your Guide to Communications Audit and Strategy
Finding A Way Through Your Next Fundraising Challenge
Gifted Talks Fundraising Podcast 10: The Development Plan - your road map to fundraising success
In this episode, we review the Development Plan and the elements to incorporate when building your road map to fundraising success:
- Created through an objective and comprehensive strategic review/audit.
- Gives confidence and focus for the internal team, as well as key volunteers and funders.
- Enables the development programme to progress, even when circumstances change.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 9: Can you afford to stop investing in fundraising?
In this episode, we discuss how best to make the tough decisions around funding your development team:
- Focusing on how to generate the best return on investment, not just managing cost.
- Using KPI's to make sure your development programme is on track to deliver the philanthropic income required.
- Consistent performance over time should generate returns 2.5 to 4 times the sums invested, with direct costs often being met entirely by Gift Aid reclaims.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 8: Your Campaign Manager - a fundraising Alchemist!
In this episode, we discuss the Campaign Manager and the vital role they play in successful fundraising:
- How to recruit, motivate and measure the performance of a good Campaign Manager.
- What the partnership with volunteer leadership looks like.
- Being the "Insistent Voice" - focusing on what's important, and not just urgent.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 7: Myths of fundraising
In this episode, we discuss some of the most common fundraising myths encountered, including :
- The misconception that companies and grantfunders will be the biggest givers.
- That the campaign leaders only need to give time.
- Launching ambitious development programmes without making a commensurate investment in effective campaign management.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 6: Fundraising magic - the power of leadership
In this episode, we discuss how Leadership by example is the single most important factor that effects fundraising success:
- The power of the 'join me' message.
- Leadership giving is not about the size of the gift, but the collective response made by the Board and also the staff.
- How to motivate leadership to not only give time, but money too.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 5: Communications drive your fundraising strategy
In this episode, we discuss how a Communications Plan is the 'engine room' of an effective fundraising strategy:
- Understanding what comms tools to use for each of the three fundraising platforms.
- Going beyond simply asking for money, to designing comms that foster relationships and reinforce positive responses.
- Sharing the mechanics of effective fundraising communications and how best to measure performance to build a better plan?
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 4: Who to ask for a gift, when, and for how much?
In this episode, we discuss how the Prospect Evaluation & Rating process can:
- Power your capital fundraising campaign, starting at the feasibility study.
- Prioritise your urgent asks, by assessing your givers' capacity, interest, access and propensity to make the gifts needed to win.
- Resolve how much money to ask each prospect to give.
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 3: Legacies - the extraordinary lifetime gift
In this episode, we discuss how to create a Legacy Giving programme:
- Today, 78% of UK wealth is held by 'baby boomers', with £5b forecast to be given away by 2050.
- Short-termism in fundraising planning, by putting off a proactive legacy campaign, will cost your charity many future major gifts.
- "These are the most unforgettable people you may never have met"
Please send your questions or suggestions for future discussion topics to: [email protected]
Gifted Talks Fundraising Podcast 2: Planning your next Christmas/Winter Campaign
Gifted Directors Amy Stevens, Chris Goldie and Andrew Day share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector. These candid "kitchen table" conversations offer practical insights and helpful tips on a range of fundraising topics.
In this episode, we discuss how to turn the season of 'good cheer' into fundraising success:
- Being clear about the objectives for your Christmas Campaign.
- When is the best time to engage your prospects?
- Are Christmas Cards worth the effort?
- Keeping the engagement personal, and meaningful.
Please send your questions or suggestions for future discussion topics to: [email protected]
Communication Services
Feasibility Studies
Strategy Reviews and Development Audits
Periodic Consulting
Legacy Giving Programmes
Structuring Your Capital Campaign
Transatlantic Fundraising | Part 2
Gifted Asking 2 | Five steps to successful asking
Transatlantic Fundraising | Part 1
Gifted Asking 1 | Getting ready to ask
2025 Trusts and Foundations Insights Survey Webinar
Is your database working hard enough?
Charity Law: Your Questions Answered
Charity Media Appeals
To help you navigate what can sometimes feel like media madness, we have partnered with industry experts and devoted this webinar to making the most of public media appeals.
How Strong Is Your ESG Policy
Gifted Asking: Asking Well
Gifted Asking: Getting Ready To Ask
Webinar Five: Planning Your Christmas Appeal
Webinar Three: Designing A Transformational Legacy Program
Webinar Two: Delivering A Capital Campaign
