Gifted Asking
Order your copy of our latest fundraising guide – free to UK charities (plus P&P)
Decades of experience in major gifts fundraising has taught us the importance of highly effective peer-to-peer asking. If properly briefed and supported, we’ve learnt that someone who makes a thoughtful and proportionately generous gift is a more effective asker than the very best professional fundraiser.
This book shares advice about how best to equip volunteer and charity leaders with the skills they need to ask for impactful, major gifts.
The five steps to successful asking
Talking about money is one of the last taboos, and the fear of often plays heavy in the minds of those leading fundraising campaigns. We’ve seen seasoned business CEOs fall apart at the thought of asking for a donation and, conversely, witnessed shy and introverted individuals excel at securing substantial gifts. There are no hard and fast rules about how to ask effectively, but the insights we share over 80 pages, offer a practical guide to achieving fundraising results. This includes a closer look at the five steps to successful asking, along with practical tools to support the process.