Andrew Day CFRE
Chairman and Director
Staying true to our values
One of the fundamental principles of fundraising is that to succeed, you must always act with integrity, staying true to your values and making sure that your vision reflects these. It’s no different in our role as fundraising consultants - if you lose touch with your reason for being, you also risk losing your way. That’s why I’m so keen to make sure that the future we build at Gifted is grounded in the people and partnerships that keep us thriving. It’s about sharing our expertise and experience in a field that continues to excite us – philanthropy.
A culture based on empathy and experience
If we believe in the importance of philanthropic giving, as a company we must be about more than just creating a transactional relationship with our clients. We need to start with a clear understanding of what’s motivating volunteer leaders to fundraise. To do this, the team at Gifted foster a personal history of philanthropy by actively giving time and money to the projects or programmes they care about. In my own career, this has inspired friendships with some remarkable individuals and built longstanding volunteer relationships with a number of different charities. From serving as a Trustee with organisations such as The National Churches Trust, to taking on leadership roles within local government, I’ve been constantly reminded of the power of philanthropic giving.
Simply put, being a good partner to not-for-profit leaders and volunteers means appreciating the journey they’re on and understanding the challenges they face.
Building great client partnerships
Knowing what it means to give and what’s at stake when you invite others to share your enthusiasm for a project, has helped me to direct transformational fundraising programmes in the UK and overseas.
When I started out more than three decades ago, I had a sense of how important major gifts fundraising was to building financial health and long-term organisational resilience. I still believe that to be the case. But I also realise that you don’t have to make a major gift to be a philanthropist – that is a privilege available to any who are prepared to master their wealth, whatever size it may be, and direct it for the greater good.
My experience with clients as diverse as the Sydney Children’s Hospital, Shakespeare’s Globe Theatre, Gordonstoun School and Peterborough Cathedral, has taught me that campaigns only win when fundraising is personal; philanthropy flourishes when people are encouraged to give to other people, rather than causes. As we plan for the future at Gifted, this is one truth that will continue to sit right at the heart of the way we do business.