Andrew Day CFRE
Keeping our sights on philanthropy
Whatever business you’re in, I believe that if you lose sight of the core values you started with, you invariably lose your way. An unhealthy focus on the fruits of increased revenue streams, at the expense of real investment in the people and partnerships that keep you thriving, is an all too common trend. It’s why I’m so keen to make sure that the future we build at Gifted is grounded in our reason for being – philanthropy.
A culture based on empathy and experience
If we believe in the importance of philanthropic giving, as a company we must be about more than just creating a transactional relationship with our clients. We need to start with a clear understanding of what is motivating volunteer leaders to fundraise. To do this, the team at Gifted foster a personal history of philanthropy by actively giving time and money to the projects or programmes they care about. In my own career, this has inspired friendships with some remarkable individuals in my local community and longstanding volunteer relationships with a number of different charities.
Simply put, being a good partner to not-for-profit leaders and volunteers means appreciating the journey they’re on and understanding the challenges they face.
Building great client partnerships
After three decades of fundraising for a wide variety of organisations, I’ve found that having a personal insight into what it means to be a volunteer leader, has strengthened the client relationships I’ve been involved in. Knowing what it means to give and what’s at stake when you invite others to share your enthusiasm for a project, has helped me to direct transformational fundraising programmes in the UK and overseas.
When I started out all those years ago, I had a sense of how important major gifts fundraising was to building financial health and long term organisational resilience. I still believe that to be the case. But I also realise that you don’t have to make a major gift to be a philanthropist – that is a privilege available to any who are prepared to master their wealth, whatever size it may be, and direct it for the greater good.
Whilst the competition for gifts may seem fiercer and campaign metrics more complex, the principles of successful fundraising remain the same. My experience with clients as diverse as the Sydney Children’s Hospital, Shakespeare’s Globe Theatre, Gordonstoun School and Peterborough Cathedral, has taught me that campaigns only win when fundraising is personal and gimmicks are put to one side. Philanthropy is inherently person-centred; it flourishes when people are encouraged to give to other people, rather than causes. As we plan for the future at Gifted, this is one truth that will continue to sit right at the heart of the way we do business.
To arrange a no-obligation discussion of your fundraising needs, contact firstname.lastname@example.org or call Leamington Spa 01926 674137
More information can be found on my linked in profile.