There will come a time when your existing fundraising strategy (if you have one at all) will need to be reviewed - and there are many good reasons for doing this.
Simply put, a fundraising strategy maps what funds you’ll need to meet your goals. This includes identifying what actions you need to take to generate these funds and what resources you’ll also need along the way. It provides not just the basis for your ongoing fundraising activity, but also the platform for your board to decide how much investment will be required to make things happen.
A written fundraising strategy is a dynamic document. It isn’t produced so that it can sit on the shelf and gather dust. It will naturally evolve to reflect successes and failures, manage changes in external influences and meet new challenges.
A complete strategy should recognise all three needs in the fundraising mix and deliver the best plan to raise funds, as and when appropriate, for each of them.