A great way to increase your unrestricted giving
Every charity would like to see its unrestricted giving increase so that money can be spent where it’s needed most. Within hospitals, it's always going to be the case that restricted funds exist, but there's also an opportunity to boost your unrestricted giving, by enabling patients to say ’thank you’ for their care.
These kinds of grateful patients’ programmes are designed to make it easier for patients and their families or friends, to say 'thank you' to the teams who care for them. Not only does this bring financial benefits, but it also provides an opportunity to improve your donor acquisition rates and build strong relationships with new givers. And, the evidence suggests that when patients make a gift of whatever size they choose, the healing process is accelerated, too.
Whilst the premise remains the same - offering patients a way to show their gratitude - your programme needs to be unique to your hospital(s). From the planning stage, to training clinical staff and achieving a successful roll-out, our team can help you to create a high-impact grateful patients programme that’s exactly right for your organisation.
Gifted can also support NHS charities in governance matters such as drafting the policies and procedures required to be fully compliant, both legally and ethically. From gift policies and risk management to grant-making and GDPR, our team can ensure you have everything you need to be ready to fundraise effectively.
If you’d like to explore how we can support your NHS charity in its next fundraising challenge, please contact our Chief Executive, Amy Stevens at [email protected] or call 0113 350 1337. Alternatively, take a look at our Resources page and find out more about our work with charities in the health sector.