Gifted
Gifted Talks Fundraising
Gifted Directors Amy Stevens, Andrew Day and Chris Goldie share their extensive fundraising experience, reflecting on current challenges and emerging opportunities across the Third Sector.
Episode 5 | How communications drive your fundraising strategy
In this episode, the team explore the role of your communications plan in driving an effective fundraising strategy. "Your comms plan is the 'engine room' when it comes to achieving fundraising results," says Amy. "When you get it right, everything falls into place."
Bringing their collective experience to the table, our Directors discuss the importance of:
- Understanding which comms tools to use for each of the three fundraising pillars (annual, capital and endowment funding).
- Going beyond simply asking for money, to designing comms that foster relationships and reinforce positive responses.
- Sharing the mechanics of effective fundraising communications and how best to measure performance to build a better plan.
So, if you're looking for some inspiration and guidance around your communications plan, you can now watch or listen to Episode 5 now .
Coming up
Episode 6 of Gifted Talks Fundraising goes live in April and shines the spotlight on the magical power of fundraising leadership. Together, our Directors take a forensic look at how 'leadership by example' is the single most important factor in achieving fundraising success.
You can also get in touch with us directly to ask fundraising questions or share ideas for future episodes that you’d like to see covered.