Successful Christmas Campaign at the Kennel Club Charitable Trust
Since the rebrand of The Kennel Club Charitable Trust and launch of the ‘purple paws’ logo in May 2021, it’s been all systems go as the Trust continues to deliver its core mission of Making a Difference for Dogs.
Christmas was no exception, with the Double the Pawprint matched-giving campaign running throughout the month and raising £66,000 in donations to help dogs in need. Encouraged by the endorsement of Kaiser Chiefs’ frontman Ricky Wilson, supporters got involved by purchasing matching Christmas jumpers for the family (including their dogs!) and making gifts through the website. One element that proved hugely popular was ‘give £5 to help a rescue dog in need’, with hundreds of people signing up to give.
Revd Bill King, Chairman of the Trust, says, “We are thrilled that people got behind the Trust this Christmas, and gave so generously to support us. This campaign was particularly important because it enabled us to share our work with the wider general public in the UK, creating a greater understanding of our mission in making a difference for dogs. I’d like to thank each and every person who donated this Christmas.”
Supporting welfare, training and first-class research
The Trust can now focus on distributing its Christmas Campaign funds to projects that align with its key priorities. In particular, the Christmas Fund will be open to dogs’ charities running life-changing welfare and rescue initiatives, or those offering special lockdown puppy training. “We know that the pandemic prevented lots of families from finding the training they needed for new puppies’, says Gifted’s Chief Executive, Amy Stevens. "The Christmas fund, alongside helping smaller charities with their core costs, will be a fantastic source of support for so many remarkable organisations working hard to improve the health and well-being of dogs and their owners across the country.”