Loving the new pawprint...
We’ve been very lucky here at Gifted to have been working with the Kennel Club Charitable Trust for the last 10 months, creating a new fundraising strategy and guiding the charity through a new re-brand.
Today, the new website, along with all with all its giving programmes, launched publicly. Our Chief Executive Amy Stevens has been leading the work: “I’m thrilled to finally have reached the stage where we can launch the new ‘look’ for the charity. It’s a fresh and relevant platform for dog-loving donors to engage with the Trust and we hope to report great successes in the months to come.”
The fundraising has already got off to a fantastic start, with a long-term supporter of the Trust pledging £100,000 to launch the charity’s first ever matched giving programme, ‘Double the Pawprint’. Through this initiative, every £1 given will be doubled in size, creating a funding pot of £200,000 to support canine research and dog welfare charities across the UK.
“We are absolutely thrilled with the development of the KCCT branding,’ says the Kennel Club Charitable Trust’s Chairman, Bill King. ‘The decision to refresh the Trust’s image with a design that feels inclusive, warm and contemporary, is all about saying we’re here to improve the health and welfare of all dogs, no matter what their breed or circumstances. As our strapline says, we are here to make a difference for dogs.”
You can review the KCCT’s new look on their website, in the meantime we’re delighted to be continuing our work with the Trust so we can keep tails wagging across the UK!